by Samantha Loveday
Firm becomes global licensing agent for digital gaming hit; brand to be showcased at BLE.
Brand licensing agency Ink has grown its portfolio with the addition of digital gaming property, Subway Surfers.
The 3D platform game is a collaboration between Danish developers SYBO Games and Kiloo Games. Players take on the role of young graffiti artists as they attempt to evade the attentions of a railway security guard and his dog.
Gameplay involves the player dodging oncoming trains and other hazards, while picking up coins and useful objects.
Ink has initially earmarked sectors including toys, publishing, apparel, footwear and stationery.
The firm is also looking to help in the development of a TV series based on the property.
“Subway Surfers is a fantastic brand,” said Morten Geschwendtner, Ink CEO. “Given the huge amount of sales it has generated in a very short space of time the sky is the limit with this property. I’m confident that it won’t be long until Subway Surfers is as well known as Fruit Ninja or Angry Birds.”